Ideally, a retailer’s customer data reflects the company’s success in reaching and nurturing its customers. Retailers built reports summarizing customer behavior using metrics such as conversion rate, average order value, recency of purchase and total amount spent in recent transactions. These measurements provided general insight into the behavioral tendencies of customers. However, reports summarizing average
Vendors, the trade press and even popular media are talking about the world’s rapidly expanding body of electronic data. Lots of data equals lots of value, right? The not-so-subtle message surrounding all this is that data is...
Technological innovation has given Human Resources the ability to predict the future — and has moved HR into the boardroom. But it’s up to data-savvy HR professionals to make that move permanent. “Why should I, as a...
There are many vendors selling products classified as big data analytics software. However, it’s challenging to differentiate these products based on functionality alone, as many of the tools share similar features and capabilities. Additionally, some of the...
We’re all aware of what happened with the “data” stored at Ashley Madison, data that was supposed to be private and protected. This of course is not the first – nor will it be the last –...
Predictive talent analytics, which helps in predicting employee performance, attrition and cost using Big Data analysis, is the future of talent hunting, but only 7 per cent of companies employ it to find the right hire, a...
The world is churning out 2.5 quintillion bytes of data every day, with 90% of it created in the past two years. Most of this staggering volume comes from apps, social media sites, YouTube and other video...
The term ‘big data’ has become ubiquitous as it has permeated nearly every industry over the last ten years. While definitions abound, its fundamental implications remain constant: it represents a cross-functional focus on leveraging exponentially growing volumes...
Who will be the next Amazon of health care? That’s the question posed by PwC in a report that explored how the health care industry is innovating to meet the demands of the digital consumer, or in...
Health insurer Humana is getting good results by making analytics the foundation of its clinical operations. Earlier this year a CDW survey revealed that analytics is a top priority for two thirds of decision-makers in the health...
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