Much work in predictive analytics and data science has been primarily focused around the business to consumer sector (B2C). Certainly predictive analytics solutions have been applied to the B2B sector but it pales in comparison to what has been applied and learned in the B2C sector. Yet, opportunities to gain more learning and knowledge exist where the same data science and data mining techniques can be applied to business to business (B2B). There are some essential differences between the two sectors. In almost all cases, large businesses are typically excluded from any data mining/data science exercise, as the real data
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