Machine Learning Times
Machine Learning Times
EXCLUSIVE HIGHLIGHTS
Effective Machine Learning Needs Leadership — Not AI Hype
 Originally published in BigThink, Feb 12, 2024.  Excerpted from The...
Today’s AI Won’t Radically Transform Society, But It’s Already Reshaping Business
 Originally published in Fast Company, Jan 5, 2024. Eric...
Calculating Customer Potential with Share of Wallet
 No question about it: We, as consumers have our...
A University Curriculum Supplement to Teach a Business Framework for ML Deployment
    In 2023, as a visiting analytics professor...
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8 years ago
Five Ways Predictive Analytics Will Shape the Future of Advertising

 Predictive analytics sounds almost mystical, and in a way, it is. By studying complex, almost impermeable data about the past, you can chart trends that course well into the future. While predictive analytics can’t predict the future with a degree of certainty, it can help you predict certain patterns of behavior across large groups of people. As predictive analytics start to become more readily adopted (and more data becomes available to scour), companies and organizations around the world will have a key opportunity to do more for their audiences. Perhaps most notably, predictive analytics is sparking a revolution

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