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MarketingNPV® is a highly specialized advisory firm that links marketing investments to financial value creation, enabling clients to measure the payback on their marketing efforts and take smarter risks with resource allocation. We provide processes and tools to identify and track the right marketing performance metrics, and to anticipate the economic impact of possible changes in strategy or tactics.

CFOs love us for our financial acumen and for our objective, unbiased perspective on marketing performance effectiveness. We're often hired by the Finance department to help measure the payback on marketing investments or asses the tradeoffs associated with multiple spending scenarios.

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