Predictive Analytics World – Sponsors

MarketingNPV® is a highly specialized advisory firm that links marketing investments to financial value creation, enabling clients to measure the payback on their marketing efforts and take smarter risks with resource allocation. We provide processes and tools to identify and track the right marketing performance metrics, and to anticipate the economic impact of possible changes in strategy or tactics.

CFOs love us for our financial acumen and for our objective, unbiased perspective on marketing performance effectiveness. We're often hired by the Finance department to help measure the payback on marketing investments or asses the tradeoffs associated with multiple spending scenarios.

CMOs love us for our ability to build marketing measurement discipline and skills into their organization with a few simple tools and processes that enhance the quality of planning and execution. As marketers, we understand the subtle, often idiosyncratic nature of marketing, and are highly effective at helping others in your company appreciate it too.