Machine Learning Times
Machine Learning Times
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Effective Machine Learning Needs Leadership — Not AI Hype
 Originally published in BigThink, Feb 12, 2024.  Excerpted from The...
Today’s AI Won’t Radically Transform Society, But It’s Already Reshaping Business
 Originally published in Fast Company, Jan 5, 2024. Eric...
Calculating Customer Potential with Share of Wallet
 No question about it: We, as consumers have our...
A University Curriculum Supplement to Teach a Business Framework for ML Deployment
    In 2023, as a visiting analytics professor...
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4 years ago
Segmentation and RFM Analysis in the World of Wine and Spirits

 Segmentation is a hot word these days, and it should be. No matter your business, one direct way to increase revenue is better communication with sales prospects. And better communication is a direct result of the granularity afforded by segmentation. In Enolytics’ home-base industry of wine, we’ve seen revenue results skyrocket six times greater than average when email campaigns are prepared with “pre-marketing” segmentation, using simple parameters like “These customers haven’t bought wine from us since September,” plus “In the past, these customers spent more than $250 per order,” plus “These customers prefer Sauvignon Blanc.” That is just

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