Machine Learning Times
Machine Learning Times
How to Apply Machine Learning to Business Problems
 Originally published in Emerj, April 25, 2020. It’s easy...
Guidebook to the Future of Data Science: How to Navigate the Increasingly Symbiotic Dynamic Between Executives and Universities
 Book Review of Closing the Analytics Talent Gap: An...
Guilty or Not Guilty: Weight of Evidence
 You have been invited to serve as a juror...
How Machine Learning Works for Social Good
  Originally published in KDnuggets, Nov 2020. This article...

8 years ago
Predictive Analytics: “Freakonomics” Meets Big Data

 While writing my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, a certain well-known book strongly influenced me to make the science accessible, relevant, and even entertaining: Freakonomics: A Rogue Economist Explores the Hidden Side of Everything. Both Freakonomics and Predictive Analytics are more than just books—they are  disciplines of insight, schools of analytical thought. So, who would win in a fight—Freakonomics or Predictive Analytics?< Freakonomics Versus Predictive Analytics Champion: Freakonomics, the entertaining pop science originator of what I would call “humanized econometrics.” This book takes the analytical, data driven approach to

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