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7 years ago
Video: Pinpointing the Persuadables: Convincing the Right Voters to Support Barack Obama

 

This speaker session is from Predictive Analytics World, September 30-October 1, 2013 in Boston, MA:

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 Daniel Porter is the cofounder of BlueLabs, a Washington DC based analytics, data and technology company whose clients include political campaigns, nonprofits and corporations. Prior to founding BlueLabs, Daniel was Director of Statistical Modeling for the 2012 Obama reelection campaign. His team developed individual level statistical models that were used throughout the campaign for fundraising, media buying and state strategy. These models served two primary purposes: to pinpoint which voters were most likely to take an action or hold a belief (i.e. support he President or turn out to vote) as well as to measure the influence a

This content is restricted to site members. If you are an existing user, please log in on the right (desktop) or below (mobile). If not, register today and gain free access to original content and industry news. See the details here.