I wrote a new article spelling out the many ways predictive analytics can produce value for your business – namely, the business applications of predictive analytics.
It’s called, Predictive Analytics Delivers Value Across Business Applications.
The article summarizes the wide range of business applications of predictive analytics, each of which predicts a different type of customer behavior in order to automate operational decisions. A named case study is linked for each of eight pervasive commercial applications of predictive analytics.