Breaking news: January 11 marks the release of the Revised and Updated Edition of Eric Siegel’s acclaimed Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die.

Free audiobook with order of paperback or e-book – immediate access

Award-winning | Used by over 30 universities | Translated into 9 languages

An introduction for everyone. Learn how predictive analytics reinvents industries and runs the world. Rather than a “how to” for hands-on practice, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Read on to discover how it combats risk, boosts sales, fortifies healthcare, optimizes social networks, toughens crime fighting, and wins elections.

WHAT’S NEW:

• Dozens of new examples from Facebook, Hopper, Shell, Uber, UPS, and more
• New section: The NSA wants your data to enable automatic suspect discovery
• New section: How to tap data’s potential without being fooled by noise
• Even more extensive Notes, now located online
• Educator info and resources – teaching with Predictive Analytics

RELATED ARTICLES:

• The Data Scientist's Dilemma: Does Skipping Breakfast Kill You?
• A Rogue Liberal: Halting NSA Bulk Data Collection Compromises Intelligence
• Most Swans are White: Living in a Predictive Society

• The #1 Amazon bestseller in 2 categories
• An 800-CEO-READ business bestseller
• 40+ published book reviews

“A mesmerizing and fascinating study.”
— The Seattle Post-Intelligencer

“The Freakonomics of big data.”
— Stein Kretsinger, founding executive of Advertising.com

“Eric Siegel's Predictive Analytics is the most readable (for we laymen) 'big data' book I've come across. By far. Great vignettes/stories.”
—Tom Peters, co-author, In Search of Excellence

“What Nate Silver did for poker and politics, this does for everything else. A broad, well-written book easily accessible to non-nerd readers.”
—David Leinweber, author, Nerds on Wall Street

More endorsements

Buy the book:

www.thepredictionbook.com