February 27th 2012 08:08 am
Predictive Analytics Front and Center – FOX News Interview with Eric Siegel
Did the retailer Target know a teenage girl was pregnant? Was there privacy invasion stemming from their use of predictive analytics? These issues continue to flood the media airwaves, and Eric Siegel of Predictive Analytics World addresses how Target didn't truly know someone was pregnant, and that behavior analysis based on data can't be sweepingly indicted as exposing customers' personal information.
View the FOX News clip here:
Hear it from the horse's mouth. Target originally broke news of predicting customer pregnancy during a keynote speech at Predictive Analytics World – see the video:
Read the recent New York Times article about this:
Hear the story and another interview with Eric Siegel as reported on Australian national radio:
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