September 25th 2009
Take a couple seconds to help us program Predictive Analytics World—Click on the one-question MicroPoll below and immediately see the current poll results.
September 21st 2009
Here's a new article I wrote: Casual Rocket Scientists: An Interview with a Layman Leading the Netflix Prize, Martin Chabbert By Eric Siegel, Ph.D. Conference Chair, Predictive Analytics World A couple of non-analytical laymen launched a mission to win the Netflix Prize, arguably the most high profile analytical competition to date. And these "casual part-timers" have succeeded – they compose one of three teams that together won the Prize. Martin Chabbert provides a tell-all interview, advocating adept engineering over innovative science. Their work and this competition as a whole are so cutting-edge, they make the space race look like good ol' "Flash Gordon"… Click here for the entire article
September 14th 2009
| Driving Decisions with Predictive Analytics: The Top Business Applications
Wednesday, September 23, 2009 |
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| 1:00 PM – 2:00 PM New York Daylight Time 45 minute presentation, 15 minute Q&A. Presented By: Eric Siegel, Ph.D., Conference Chair, Predictive Analytics World www.predictiveanalyticsworld.com | |
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The value proposition is straight-forward and proven: Predictive analytics produces business insight that delivers. The customer predictions generated by predictive analytics deliver more relevant content to each customer, improving response rates, click rates, buying behavior, retention and overall profit. Harnessing value with predictive analytics depends on some careful choices: What kind of customer behavior you predict and which operational decisions you automate with it. In making these choices, you position precisely how this technology is applied. Dr. Siegel will be joined by Anne Milley from SAS in a discussion of the top business applications of predictive analytics. Audience members will learn:
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September 7th 2009
Event: SDForum’s Business Intelligence SIG
Time: 6:30 PM – 9:00 PM September 15, 2009
Place: Palo Alto, CA
Five Ways to Lower Costs with Predictive Analytics
Speaker: Eric Siegel, Ph.D., President, Prediction Impact, Inc. and Conference Chair, Predictive Analytics World
Question: How does predictive analytics actively deliver increased returns? Answer: By driving operational decisions with predictive scores – one score assigned to each customer. In this way, an enterprise optimizes on what customers WILL do.
But, in tough times, our attention turns away from increasing returns, and towards decreasing costs. On top of boosting us up the hill, can predictive analytics pull us out of a hole? Heck, yes. Marketing more optimally means you can market less. Filtering high risk prospects means you will spend less. And, by retaining customers more efficiently, well, a customer saved is a customer earned – and one you need not acquire.
In this talk, Eric will demonstrate five ways predictive analytics can lower costs without decreasing business, thus transforming your enterprise into a Lean, Mean Analytical Machine.
Cost:
$15 at the door for non-SDForum members
No charge for SDForum members
