The Risk of Prejudice in Computerized Prediction

I originally published this article in Profiles in Diversity Journal. The article relates to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. The Risk of Prejudice in Computerized Prediction Today’s predictive technology...

Prediction Isn’t Just About Stocks. Predictive Persuasion

  I think you'll find this Forbes blog post by David Leinweber of interest!: Prediction Isn't Just About Stocks. Predictive Persuasion David Leinweber, Contributor Prediction isn’t just for the stock market. Trading is just one of many ways to cash...

Siri, You Can Drive My Car

This transcript was originally published in Big Think. The article relates to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Siri, You Can Drive My Car The main thing that’s going to happen with predictive analytics is that...

Review of “Predictive Analytics” by Stephen Few

I was honored to have my book,  Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die reviewed by Stephen Few — check it out Predictive Analytics — Eric Siegel Lights the Way Predictive analytics is one of the most popular IT...

The Computer Knows Who You Are

  I originally published this article in WSJ MarketWatch.com. The article relates to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. The Computer Knows Who You Are Commentary: Peril, promise and the price of predictive...

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