Archive for May, 2013

May 15th 2013

An Onslaught of Press about Predictive Analytics

Have you seen the press coverage related to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (Wiley, February 2013)?

If you're already an expert practitioner, these articles can serve to help ramp up your clients and coworkers.

If your work doesn't connect to data munching in any way, these articles (and the book) are still totally for you. This accessible book has been dubbed "The Freakonomics of big data" that is "Exciting and engaging – reads like a thriller!"

Prediction, Influence, and the Future of Power 

Eric Siegel, The Washington Post, May 9, 2013

How Marketers (and Employers) Know So Much About You 

Anne Fisher, Fortune Magazine, April 17, 2013

Should You Predict Which Employees Will Quit? 

Laura Vanderkam, CBS MoneyWatch, April 5, 2013

Peril, Promise, and the Price of Predictive Technology 

Eric Siegel, The Wall Street Journal's MarketWatch, March 22, 2013

Radio Interview: The Hays Advantage on Bloomberg Radio 

Kathleen Hays & Vonnie Quinn, Bloomberg's The Hays Advantage, March 25, 2013

Book: HP Piloted Program to Predict Which Workers Would Quit 

Joel Schectman, The Wall Street Journal, March 14, 2013

Predictive Analytics is a Goldmine for Startups 

Martin Zwilling, Forbes, March 11, 2013

The Big Data Advantage Can Republicans Catch Up? 

Maureen Mackey, The Fiscal Times, March 6, 2013

Interview With Predictive Analytics Author Eric Siegel 

Phil Simon, The Huffington Post, March 6, 2013

Data Expert Siegel: Digital Analytics Helped Obama Get Re-Elected 

Newsmax, January 25, 2013 (this article includes a video interview)

Big Data a Gold Mine for Jacksonville Startup (PDF – see sidebar) 

Carole Hawkins, Jacksonville Business Journal, Apr 12, 2013

Predictive Analytics Provides Way To 'Proactively Pounce' 

Stephanie Overby,, April 11, 2013

… and there is much moreclick here for more press coverage of Predictive Analytics.

See also related videos, reviews, endorsements, and excerpts.


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May 14th 2013

Michal Kabata won the free PAW pass – congrats!


Congratulations to Michal Kabata, Quantitative Researcher at Bunge, who won the drawing for a free 2-Day pass to Predictive Analytics World! When asked about his interest in the field, Michal said, "Data mining in general was always my big passion and so I'm trying to marry it with quantitative finance and not loose touch with my interests."

The drawing was part of a promotion for my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die.

The promo was a push for readers to purchase the book exactly on April 6. This did succeed to boost its Amazon rank to #116 – out of all the million+ books for sale there!

Outside that day of glory, the book has more generally been well received, holding the #1 bestseller position in multiple Amazon categories, and receiving a great deal of praise and press coverage.

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May 6th 2013

Call-for-speakers – Share your success with predictive analytics in London this October


By Geert Verstraeten, Managing Partner at Python Predictions & Program Chair at Predictive Analytics World London

Without doubt, organizations in different industries and settings are flexing their analytical muscles. In some organizations, analysts are getting a seat at the boardroom table. The demand continues to grow and talent seems to be rewarded increasingly. So why would you spend some time to build and present a story for Predictive Analytics World London (October 23-24 2013)? Here are at least four reasons:

  1. Contribute to a great event. If you are building your career in advanced analytics, Predictive Analytics World London is a great event to witness. For its fourth year, PAW London aims to attract at least 100 practitioners, experts and their managers in advanced analytics from a wide range of domains (e.g. business, government, sports, non-profit,…).  Last year, over 95 percent of attendees reported they would recommend PAW London to their peers. 

  2. Work your presentation skills. Analytical thought leaders agree that communication and presentation skills are one of the main competences for great analysts (for example, see the recent BAQMaR post by Martine George and Nicolas Glady). And there is no better way to train those skills than getting on stage. Topics that are welcomed are concrete case studies showing the impact of predictive analytics, but also adoption stories on how analysts or managers succeeded to bring analytics to the boardroom, etc.

  3. Interact and learn. The best way to get great interaction and valuable feedback on your ideas is to get on stage. Start your trip with an informal speaker’s dinner on the evening before the conference, and get direct access to other inspiring analysts and/or analytical managers. The interactive setting allows for great interaction between attendees, and presenting is an excellent way to start the conversation and to ensure great networking.

  4. Build your own brand. For many speakers, presenting on a respected international forum opens doors within the own organization and beyond.


Convinced? We encourage you to submit your story before May 31st, 2013 via

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