Predicting Lying and Predicting Dying

  This article was originally published on SAS Knowledge Exchange Who benefits by predicting your behavior? Organizations do—companies, governments, hospitals, and political campaigns. They employ predictive analytics, technology that learns from data to...

The New Predictive Profession – Odd Yet Newly Legitimate

Here's a review of my book Predictive Analytics from Robert Nisbet, Ph.D., a leading consultant, author, and predictive analytics instructor at University of California – Irvine (posted here with his permissoin). Review of Predictive Analytics – The...

WSJ: HP Piloted Program to Predict Which Workers Would Quit

Joel Schectman at the Wall Street Journal wrote about a story broken in my new book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die.   Wall Street Journal Article: Book: HP Piloted Program to Predict Which Workers Would Quit Joel...

The Predictive Advantage One Political Party Currently Holds

I was quoted a fair bit in this FISCAL TIMES article – check it out: The Big Data Advantage: Can Republicans Catch Up?   The Republicans are now talking in earnest about the virtues of Big Data – because they have to.   Ever since Mitt Romney...

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