Archive for June, 2011

June 29th 2011

New White Paper – Uplift Modeling Predicts Marketing Influence

 

New White Paper:

"Uplift Modeling: Predictive Analytics Can't Optimize Marketing Decisions Without It"

 

Eric Siegel, Ph.D. 
Conference Chair, 
Predictive Analytics World

To drive business decisions for maximal impact, analytical models must predict the marketing influence of each decision on customer buying behavior. Uplift modeling provides the means to do this, improving upon conventional response and churn models that introduce significant risk by optimizing for the wrong thing. This shift is fundamental to empirically driven decision making. 

This convention-altering white paper, sponsored by Pitney Bowes Business Insight, reveals the why and how, and delivers case study results that multiply the ROI of predictive analytics by factors up to 11.

Download the white paper now:










Learn more: Attend the upcoming Predictive Analytics World events in color: New York City and London – each include two conference sessions on uplift modeling.




All Analytics Conferences:

Predictive Analytics World for Government – Sept 12-13 in DC 
Predictive Analytics World NYC – Oct 16-21 
Text Analytics World NYC – Oct 19-20 
Predictive Analytics World London – Nov 30-Dec 1 
Predictive Analytics World San Francisco – March 2012 
Predictive Analytics World Videos – Available on-demand

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June 22nd 2011

Upcoming Webinar: The Translation Layer – The Role of Analytic Talent

 

Live Broadcast

The Translation Layer: The Role of Analytic Talent

Increasing the impact analytic professionals have on their organizations

Join us on July 28, 2011 – 1:00pm est/10:00am pst

Hosted By:
Eric Siegel
Eric Siegel, Ph.D.
Program Chair,

Predictive Analytics World

Featured Speaker
Lori Bieda
Lori C. Bieda
Executive Lead,

Customer Intelligence,
The Americas

SAS

 

Brought to you by:
SAS Technologies

 

For organizations with multiple lines of business and deep, rich databases, making sense of information has become a business itself. What is needed now, more than ever, is a good translation layer to ground businesses in fact-based decision making.


The translation layer is defined as the role that analytical people play, or ought to play, within organizations to bridge the gap between information and powerful business applications. This webinar illustrates why the analytics community must evolve to increase the impact they have on the organizations where they work.

 

Register Now!

 



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June 16th 2011

Announcing Text Analytics World Alongside PAW NYC, Oct 19-20 – View Topics and Speakers

 

Text Analytics World announces agenda and speaker line-up for inaugural conference

October 19-20 at the Hilton New York, NY

Text Analytics World, the business-focused event for text analytics professionals, managers and commercial practitioners covers the spectrum of text analytics business applications including voice-of-the-customer analytics, decision support, sentiment analysis, financial indicators from social media, application processing, knowledge extraction, semantic web, survey analysis, fraud detection, topic discovery, document filtering and document summarization.

View Agenda and Speaker Line-up.

Text Analytics World NYC is packed with the top text analytics experts, practitioners, authors and business thought leaders, including keynote speakers:

John F. Elder IV, Ph.D
John F. Elder
CEO and Founder
Elder Research
Text Mining: Lessons Learned
VIP from IBM Research (TBA)
VIP from IBM Research (TBA)
Keynote on Jeopardy-Winning Watson and DeepQA
Thomas Davenport
Thomas Davenport
President’s Distinguished Professor, Babson College
Author, Competing on Analytics
Every Day Analytics: Making Leading Edge Commonplace

Register by today, June 15th and 10% of proceeds will be donated to American Red Cross Relief Efforts – Donate AND realize savings of $400.


Text Analytics World focuses on concrete examples of deployed text analytics. Hear from the horse’s mouth precisely how Fortune 500 analytics competitors and other top practitioners employ text analytics, and what kind of business impact it delivers.

TAW New York City will feature over 25 sessions with case studies from leading enterprises in automobile, educational, e-commerce, financial services, government, high technology, insurance, retail, social media, and telecom such as:

  • Accident Fund
  • Amdocs
  • Bundle.com
  • Citibank
  • FL State College
  • Google
  • Intuit
  • MetLife
  • Mitchell1 (auto repair s/w)
  • PayPal
  • Snap-on (tool mfg)
  • Socialmediatoday.com
  • A Fortune 500 global technology company
  • Plus special examples from U.S. government agencies DoD, DHS, SSATAW

Note: Each additional attendee from the same company registered at the same time receives an extra $200 off the Conference Pass.

Registration information


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June 14th 2011

PAW NYC Content Highlights – Super Early Price Ending

 

New content and tracks 
PAW delivers the latest techniques 
and most advanced methods. 
View full agenda and topics online now.

Join your peers October 16-21, 2011 at the Hilton New York for Predictive Analytics World, the business event covering today's commercial deployment of predictive analytics across industries and across software vendors.

Register by this Wednesday, June 15th and 10% of proceeds will be donated to American Red Cross Relief Efforts – Donate AND save $400.

 

PAW NYC agenda highlights include:

Thomas Davenport
Thomas Davenport
Author,Competing on Analytics
Eric Siegel, Ph.D
Eric Siegel, Ph.D
Program Chair, Predictive Analytics World
Usama Fayyad, Ph.D
Usama Fayyad, Ph.D
CEO, Open Insights
John F. Elder IV, Ph.D
John F. Elder IV, Ph.D
Chief Scientist, Elder Research
  • Keynotes from Tom Davenport, President's Distinguished Professor, Babson College, Author, Competing on Analytics and Eric Siegel, Conference Program Chair, Predictive Analytics World
  • Special plenary sessions from industry heavyweights, Usama Fayyad, Ph.D., CEO, Open Insights and John F. Elder, Ph. D., CEO and Founder, Elder Research
  • Release of the 5th Annual Data Miner Survey conducted by Rexer Analytics
  • Full day workshops that cover the topics of Intro to Predictive AnalyticsHands-On Business AnalyticsUser-Friendly Apps,Enterprise DecisioningCore MethodsHands-On Predictive,Analytics with SASR Bootcamp and R for Predictive Modeling
  • Topics covering black box trading, churn modeling, crowdsourcing, demand forecasting, ensemble models, fraud detection, healthcare, insurance applications, law enforcement, litigation, market mix modeling, mobile analytics, online marketing, risk management, social data, supply chain management, targeting direct marketing, uplift modeling (net lift), and other innovative applications that benefit organizations in new and creative ways.

New Financial Services Track — You Asked and We Delivered 

October’s event will include a new conference track of sessions dedicated to the Financial Services industry. This track will feature something for users of all levels, whether you’re deploying your first initiative or learning new ways to position analytics within your organization. 

Text Analytics World, co-located with PAW NYC, complements PAW's agenda with reasonable cross-registration options. Text Analytics World covers the spectrum of text analytics business applications including voice-of-the-customer analytics, decision support, sentiment analysis, financial indicators from social media, application processing, knowledge extraction, semantic web, survey analysis, fraud detection, topic discovery, document filtering and document summarization. 


View the PAW DC session videos online.

Free trial videos – view the following for no charge:

  • Keynote from Andrew Pole of Target: "How Target Gets the Most out of Its Guest Data to Improve Marketing ROI"
  • Sponsored sessions from IBM, SAS, Deloitte, Infogroup, ParAccel

Take advantage of Super Early Bird Pricing and realize 
$400 in savings by June 15, 2011.

Note:  Each additional attendee from the same company registered at the same time receives an extra $200 off the Conference Pass.

Register Now!

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June 8th 2011

Video Testimonials: Reasons to Attend PAW NYC, Oct 16-21

What's Predictive Analytics World (PAW) all about and why should you go? See and hear experiences from those who have attended PAW. The video recorded at PAW San Francisco 2011 includes statements from Thomas Davenport, conference chair Eric Siegel, and other conference participants and VIPs.

 

Join your peers October 17-21, 2011 at the Hilton New York for Predictive Analytics World, the business event for predictive analytics professionals, managers and commercial practitioners, covering today's commercial deployment of predictive analytics, across industries and across software vendors.

Register using the code REDC before June 15th and 10% of your registration proceeds will be donated to American Red Cross Midwest Tornado Relief Effort. Also, take advantage of Super Early Bird Pricing and realize $400 in savings.

Discover new content covering all the latest topics and advanced methods by participating in PAW’s workshops, case studies, and educational sessions.   View full agenda and topics online now

PAW NYC agenda highlights include:

  • Keynotes from Tom Davenport, President's Distinguished Professor, Babson College, Author, Competing on Analytics and Eric Siegel,  Conference Program Chair, Predictive Analytics World
  • Special plenary sessions from industry heavyweights, Usama Fayyad, Ph.D., CEO, Open Insights and John F. Elder, CEO and Founder, Elder Research
  • Full day workshops that cover the topics of Decisioning, Core Methods, Net Lift Modeling, Hands-On Intro, Hands-On R, Intro to Predictive Analytics and Intro to Business Analytics
  • Topics covering black box trading, churn modeling, crowdsourcing, demand forecasting, ensemble models, fraud detection, healthcare, insurance applications, law enforcement, litigation, market mix modeling, mobile analytics, online marketing, risk management, social data, supply chain management, targeting direct marketing, uplift modeling (net lift), and other innovative applications that benefit organizations in new and creative ways.
Thomas Davenport
Thomas Davenport
Author, Competing on Analytics
Eric Siegel, Ph.D
VIP from IBM Research (TBA)
Keynote on Jeopardy-Winning Watson and DeepQA
Eric Siegel, Ph.D
Eric Siegel, Ph.D
Program Chair, Predictive Analytics World
Usama Fayyad, Ph.D
Usama Fayyad, Ph.D
CEO, Open Insights
John F. Elder IV, Ph.D
John F. Elder IV, Ph.D
Chief Scientist, Elder Research, Inc.

Become an invaluable resource to your organization by discovering new processes and tactics that your peers are using to optimize with the best methods that leverage data – bringing their business results to the next level. 

New Financial Services Track — You Asked and We Delivered 

October’s event will include a new conference track of sessions dedicated to the Financial Services industry. This track will feature something for users of all levels, whether you’re deploying your first initiative or learning new ways to position analytics within your organization. 


Text analytics. The new conference Text Analytics World,
co-located with PAW NYC, complements PAW's agenda
with reasonable cross-registration options.

Take advantage of Super Early Bird Pricing and realize
$400 in savings before June 15, 2011.

Note:  Each additional attendee from the same company registered at the same time receives an extra $200 off the Conference Pass.

Register Now!

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June 8th 2011

PAW London – Agenda Now Live – Nov 30-Dec 1

 

The agenda for this year's Predictive Analytics World London, on 30th November to 1st December at the Business Design Centre in London, is now live.

See the online agenda at a glance here.

Top Quality Speakers


John F. Elder, Ph.D.
CEO and Founder,
Elder Research, Inc.

Geert Verstraeten, Ph.D.
Partner
Python Predictions

Nicholas Radcliffe
Founder and Director
Stochastic Solutions

Eric Siegel, Ph.D.
Conference Chair
Predictive Analytics World

Once again Predictive Analytics World London delivers high quality content from the best of predictive analytics. Session highlights include a keynote by Dr John Elder covering case studies on text mining, Dr Geert Verstraeten's case study from ING Belgium, a session on uplift modeling by Nicholas Radcliffe and an opening keynote by conference chair, Dr Eric Siegel, on using prediction to optimise marketing influence.

Network with 2000 decision makers

Running for the first time in the UK as part of Data Driven Business Week, Predictive Analytics World London will be one of three conferences (Predictive Analytics World, eMetrics Marketing Optimization Summit and Conversion Conference) all designed to empower business to strategise and optimise using data analytics. The event is also being co-located with ECMOD, Europe's largest and most influential forum for catalogue, home shopping and multi-channel businesses, now running in its 21st year. Based on past attendances the total audience for DDBW and ECMOD will be over 2000, providing excellent networking opportunities for all attendees.

Make Savings With Early Registration

Register now and make savings with our super early bird prices, which run until 15th July. For further savings why not bring along a colleague and make savings of a further £100.

Register Now

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