Archive for December, 2010

December 27th 2010

Google’s Sugato Basu to Keynote at PAW San Francisco, March 2011

 

Have you taken note of this keynote address, coming to Predictive Analytics World San Francisco, March 14-15 2011?

 

Lessons Learned in Predictive Modeling for Ad Targeting

Sugato Basu, Ph.D., Senior Research Scientist, Google

March 14, 2011, 1:30pm-2:15pm

AdWords Quality at Google executes across a rich set of prediction applications in order to meets its business objectives, which include providing a top user experience, achieving a strong ROI for advertisers, and securing revenue for Google. This talk will cover several of these prediction problems, including:

  • Predicting creative quality and landing page quality
  • Estimating ad bounce rate
  • Estimating ad relevance and examination probability

Some of these must apply predictive modeling at a very large scale, involving billions of features and millions of users. This talk will discuss some of the practical lessons learned by the speaker while working on these problems at Google.


 

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December 15th 2010

Download the Conference Preview for PAW San Francisco, March 2011

 

Just-released: The Conference Preview for Predictive Analytics World San Francisco, March 14-15 2011

This printable PDF brochure provides full conference agenda details. It is available as an overview and meant to be shared with colleagues, supervisers and friends as you plan your trip to San Francisco in March.

Download the Conference Preview document

Register by Jan 31 for the Early Bird rate (save $200)

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December 10th 2010

Thomas Davenport to Deliver Keynote Address at PAW San Francisco, March 2011

Breaking news: Renowned analytics industry leader Tom Davenport will deliver a keynote address at Predictive Analytics World, March 14-15 2011 in San Francisco. PAW's agenda for San Francisco, the richest and most diverse yet, just became a bit richer.

Dr. Davenport's keynote will be entitled, "The New Quantitative Era: Creating Successful Business Change with Analytics."

Thomas Davenport, Ph.D., is the President's Distinguished Professor, Babson College, and author of Competing on Analytics: The New Science of Winning.

Tom is also the Co-Founder, Lead Faculty Member, Director of Research of the (relatively new) International Institute for Analytics (iianalytics.com)

Stayed tuned for the full keynote session description.

More information

View the agenda at-a-glance

Register by Jan 31 for the Early Bird rate (save $200)

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