Archive for November, 2009

November 20th 2009

Agenda Posted for Predictive Analytics World, Feb 16-17 2010 in San Francisco

The agenda for Predictive Analytics World – Feb 16-17 2010 in San Francisco – has been posted.

February’s agenda covers hot topics and advanced methods such as social data, uplift modeling (net lift), text mining, massively parallel analytics, in-cloud deployment, and innovative applications that benefit organizations in new and creative ways.

For the full conference agenda, see:
http://www.predictiveanalyticsworld.com/sanfrancisco/2010/agenda_overview.php

Be sure to register by December 18 for the Super Early Bird to save $400 off the Regular Price:
http://www.predictiveanalyticsworld.com/register.php

For more information, see:
http://www.predictiveanalyticsworld.com

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November 13th 2009

DM Radio: Predictive Analytics: The Enterprise Crystal Ball – Nov 19

Here’s an online “radio show” in which I’m participating:

DM Radio: Predictive Analytics: The Enterprise Crystal Ball – Nov 19ImageDM Radio Online Broadcast
3:00pm ET, November 19, 2009

Knowing the future can make all the difference in the world, even if you just have just a 50 percent chance of being correct. That’s the realm of predictive analytics, being able to determine the best path forward based upon careful analysis of data. These days, predictive analytical models are making a huge impact across a wide range of industries, for companies large and small. Tune into this episode of DM Radio to find out how.

Hosted by Eric Kavanagh

Speaking with Jim Kobielus of Forrester, Eric Siegel of Prediction Impact, Donald Farmer of Microsoft and Ian Hersey of SAP

Click here to register for this broadcast

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November 13th 2009

Keynote Talk in Europe: Predictive Analytics on the Fly – Real-Time Persuasion of Mobile Customers

Here’s info about a keynote I’m giving in December at:

ImageConference: Design for Conversion,
December 11th, 2009 in Amsterdam

There’s no greater potential opportunity than mobile marketing – but there’s no greater challenge. Customers “on the run” are short on time, and short on user interface capacity. An enterprise has got to learn fast which content, offer, creative and product to push to each customer in order to most reliably affect conversion. Enter predictive analytics, who’s very purpose is to find the rules, patterns and models that best match content-to-customer. By optimizing these discoveries over transactional data, your organization literally learns from experience. And by targeting offers, products and retention incentives accordingly, you’re applying what’s been learned.

In this keynote, Dr. Siegel will demonstrate concretely how predictive analytics works, and survey the many value propositions by which applying predictive analytics delivers business value. This is an end-to-end talk, revealing a predictive model’s inner mechanics, as well as the best practices that generates synergy between analytical insight and the creative process.

More about Design for Conversion

Design for Conversion – December 11th, 2009 in Amsterdam, the Netherlands – delivers one of the most engaging conference formats you will ever experience. All attendees become part of a team. So don’t be fooled by the schedule, you will have to work, stand, move and interact the whole day.

This 3rd edition of Design for Conversion will be all about mobile persuasion. Guided by senior conversion professionals teams will work on real life cases. Keynote speakers Scott Weiss (Symbian Foundation), Jerome Nadele (Sagem Wireless) and Eric Siegel (Prediction Impact) will provide insights that take the teams’ ideas on a higher level. At the end of the day, a panel of judges will decide which team is the winner.

Who will attend: mobile professionals, marketers and marketing managers, interaction designers and analytics experts.
150 attendees, 15 teams, 15 team captains, 5 cases, 5 sponsors, 3 keynotes, 2 MC’s, 1 inspiring day and 1 winning team! Be sure to take part in this year’s Design for Conversion on December 11th, 2009 hosted in Amsterdam, the Netherlands.

Click here for more information about Design for Conversion

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